{"id":4374,"date":"2024-01-19T10:45:44","date_gmt":"2024-01-19T09:45:44","guid":{"rendered":"https:\/\/www.edlerstiegler.com\/?page_id=4374"},"modified":"2026-07-10T16:19:40","modified_gmt":"2026-07-10T14:19:40","slug":"success-story-bmw-dvs","status":"publish","type":"page","link":"https:\/\/edlerstiegler.com\/en_en\/success-story-bmw-dvs\/","title":{"rendered":"Success Story: BMW Digital Vehicle Sales"},"content":{"rendered":"

Transformation and consolidation of the business processes & IT landscape for the online sales of the BMW Group<\/h1><\/div>
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The aim of the project is to enable digital sales of BMW Group products. The introduction of the new direct sales and service model reached an important milestone at the beginning of 2024 with the successful go-live for the MINI brand in the first markets.<\/p>\n

On the way to the new business model, all business processes were transformed to enable a seamless online\/offline customer journey. The IT landscape and the delivery model were agilized and consolidated in order to be able to react<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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dynamically to the ever faster changing market requirements.<\/p>\n

As part of our business consulting services, we focus on the specification of technical requirements and their management, with a particular focus on quality assurance. We are also responsible for coordinating the collaboration between business analysts. In addition, our experts from other service areas support the integration of applications into the target architecture of the cloud and are active in the areas of end-2-end test management and rollout.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Business Consulting for the BMW Group's Online Sales<\/h1><\/div>
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The project aims to enable the digital sales of BMW Group products (including Financial Sales and the purchase of customer vehicles). The introduction of the new direct sales and service model reached an important milestone at the beginning of 2024 with the successful go-live for the MINI brand in the initial markets.<\/p>\n

On the way to the new business model, all business processes were transformed to enable customers a seamless online\/offline customer journey. The IT landscape and the delivery model were agile and consolidated in order to be able to react dynamically to the ever-changing market demands.<\/p>\n

As part of our business consulting services, we focus on the specification of technical requirements and their management, with a particular focus on quality assurance. We are also responsible for coordinating the collaboration between business analysts. In addition, our experts from other service areas support the integration of applications into the target architecture of the cloud and are active in the areas of end-2-end test management and rollout.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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THE PROJECT IN DETAIL<\/h2><\/div>
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Challenges<\/h3><\/div><\/div>\n\t
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