Transformation and consolidation of the business processes & IT landscape for the online sales of the BMW Group

The aim of the project is to enable digital sales of BMW Group products. The introduction of the new direct sales and service model reached an important milestone at the beginning of 2024 with the successful go-live for the MINI brand in the first markets.

On the way to the new business model, all business processes were transformed to enable a seamless online/offline customer journey. The IT landscape and the delivery model were agilized and consolidated in order to be able to react

dynamically to the ever faster changing market requirements.

As part of our business consulting services, we focus on the specification of technical requirements and their management, with a particular focus on quality assurance. We are also responsible for coordinating the collaboration between business analysts. In addition, our experts from other service areas support the integration of applications into the target architecture of the cloud and are active in the areas of end-2-end test management and rollout.

Business Consulting for the BMW Group's Online Sales

The project aims to enable the digital sales of BMW Group products (including Financial Sales and the purchase of customer vehicles). The introduction of the new direct sales and service model reached an important milestone at the beginning of 2024 with the successful go-live for the MINI brand in the initial markets.

On the way to the new business model, all business processes were transformed to enable customers a seamless online/offline customer journey. The IT landscape and the delivery model were agile and consolidated in order to be able to react dynamically to the ever-changing market demands.

THE PROJECT IN DETAIL

Challenges

Rapid scaling of the project with the associated transformation of the organisational structure
Transformation and redesign of the IT landscape (including event-based cloud infrastructure) as well as the end-to-end business processes, online and offline
Global rollout of the central, cross-brand solution into the markets of the national sales companies with heterogeneous IT and business structures
Integration of interlocking sales processes (new car sales, purchase of the customer vehicle with integration into a financing product) into a customer-friendly customer sales journey with flexible switching between online/offline or wholesale/retail processes

Customer benefits

Supporting the business owner in requirements specification and control as well as quality assurance
Function as interim business owner
End-to-end or cross-functional analysis and subsequent integration of requirements regarding new customer groups in the B2B area
Requirement specification regarding the trade-in of customer vehicles in the context of new car sales
Establishment and coordination of a network for know-how transfer and work process optimisation for the business analysts working on the project
Supporting the improvement of project processes and organisation
Cooperation of the solution architects in the integration of the applications into the target architecture of the cloud